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Design Your Website - The Concept
Your website should have one purpose and one purpose only... to sell your product, your service, or your overall business concept in general.
From the very first moment a viewer reaches your website they should be...
- hooked into wanting more information
- reeled in through carefully planned and hypnotically written sales copy
- ultimately scooped into your net which means they have either made a purchase or willingly delivered their name and email address for future contact
...and specifically in that order.
As previously mentioned, the mistake most beginners make is allowing their own ego to affect their decision in designing a website. They get so caught up in utilizing whatever bells, whistles, and new innovations they happen to stumble across, their website has a tendency to take on a life of it's own. Whatever you do, don't allow this to happen.
If you're developing a website for business purposes, then strictly business is just what you should convey. That means no flashing banners at the top of your home page, no overabundance of high-tech JavaScript goodies, no visual distractions whatsoever. And certainly, no links that take viewers to someone else's website, especially before or during your sales pitch.
On any occassion when you do provide outside links, make absolutely certain they open in a separate browser window.
Instead of...
<a href="http://www.anotherwebsite.com">
the HTML code should read...
<a target="_blank" href="http://www.anotherwebsite.com">
The important thing is that the viewer doesn't physically leave your website prematurely. Of course, they're going to leave eventually but you have to do everything possible to get the results you're trying to achieve before that happens.
And even when you arrange to have a new browser window open, you need to play down the other website. Unless, of course, you own that one as well and are trying to sell two different concepts at once. But then the question would be, why would you want to dilute both website purposes?
The point is, you have to remain totally focused on your objective, and that is to conduct business. By doing so, you'll automatically keep the viewer's attention focused as well.
Design Your Website is an excerpt from Emarketing 4 Success, a comprehensive internet marketing course written by Maggie Lietz of
eBookHelper.com. You can access all the Emarketing 4 Success information simply by opening a free Xyber Club account.
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