Shatter Your EgoWhen asked what the most difficult challenge involved in online marketing and promotion was, here's what one veteran Internet marketer had to say:
"Even the most advanced, high-priced marketing campaign will fail if the website is lacking in quality and professionalism. I have actually turned away clients who are not willing to upgrade or even polish their sites to a higher standard. That's because no amount of marketing or promotion can make up for poor website quality and design. Those individuals who insist on trying to make a living online based on an amateur web presence are doomed to fail right from the start."
Harsh? Perhaps. But certainly realistic. The truth is, if you allow your ego to get in the way of conducting your online venture, you can't very well cry foul when that venture goes belly up.
So what exactly constitutes ego rather than professionalism? [
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